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Privacy Policy

Last updated: 2/10/25

URFIT (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, purchase our products, or use our fitness and nutrition coaching services.

1. Who We Are

URFIT is a fitness and apparel brand providing customisable clothing, training programs, nutrition plans, and coaching.

If you have any questions about this Privacy Policy or your data, please contact us at:
Email: enquiries@urfit.online
Business Address: Sutton Yard, Sutton Hill Road, BS39 5UR

2. Information We Collect

We may collect the following types of personal information:

  • Identity Information: name, age, gender.

  • Contact Information: email address, phone number, delivery address.

  • Payment Information: billing details (processed securely via third-party providers, not stored by URFIT).

  • Health and Fitness Information: weight, measurements, health goals, fitness history, dietary preferences (collected only with your explicit consent).

  • Technical Information: IP address, browser type, cookies, and analytics data.

3. How We Collect Data

  • Directly: when you register, place an order, complete a coaching questionnaire, or contact us.

  • Automatically: through cookies and analytics when you use our website.

  • From third parties: payment processors, shipping companies, or social media logins (if applicable).

4. How We Use Your Data

We use your data for the following purposes:

  • To process and deliver apparel orders.

  • To create and deliver personalised fitness/nutrition plans.

  • To provide coaching support and track your progress (with your consent).

  • To communicate with you, including updates and promotional offers (only if you opt in).

  • To improve our website, products, and services.

  • To comply with legal and financial obligations.

5. Legal Basis for Processing (UK/EU Users)

  • Consent: for marketing emails and processing sensitive health data.

  • Contract: to deliver purchased products or services.

  • Legitimate Interests: improving services, preventing fraud, customer support.

  • Legal Obligation: record-keeping and compliance with tax laws.

6. Sharing Your Data

We do not sell or rent your data. We may share information with:

  • Payment processors (e.g., Stripe, PayPal).

  • Delivery and logistics providers.

  • Email and IT service providers.

  • Professional advisors (accountants, legal).

All third parties are required to respect your privacy and protect your data.

7. Data Retention

We retain personal data only for as long as necessary:

  • Account and coaching data: while you remain a client, plus up to 2 years after inactivity.

  • Order and payment records: retained as required by tax laws (typically 6 years in the UK).

8. Your Rights

Depending on your location, you may have the following rights:

  • Access the personal data we hold about you.

  • Request corrections or updates.

  • Request deletion of your data (“right to be forgotten”).

  • Withdraw consent at any time (e.g., unsubscribe from emails).

  • Data portability (receive your data in a usable format).

  • Object to certain processing activities.

To exercise these rights, contact us at enquiries@urfit.online.

9. Cookies & Tracking

Our website uses cookies to:

  • Enable site functionality (shopping cart, login).

  • Analyse site traffic and improve performance.

  • Provide personalised marketing (with your consent).

You can manage cookies through your browser settings.

10. Children’s Privacy

URFIT services are not directed at children under 16. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the “last updated” date shown at the top.

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